Brand awareness and driving styles.
by Fiona Taylor
Do your vehicles have your brand on the side?
How they are driven will be affecting the perception that other people hold of your business. They won’t even need to have spoken to you! Brand awareness is affected by your drivers and their driving styles.
Vehicle wrapping with your brand is great – your name and contact details are out there for all to see. It establishes your presence in the local community and promotes your business. However, if your drivers are disrespecting other road users and not following the rules of the road then it can work against you.
A van being driven at speed, cutting up other road user, and blatantly being disrespectful of other people will give people the impression that this is what your company is like.
How can tracking help with brand awareness?
Here at Satmo we can offer you a vehicle tracking solution to help. A solution that offers a comprehensive set of features allowing you to keep control of your fleet and your brand.
Driver behaviour – the Satmo system will pick up and harsh accelerating and harsh braking events, as well as speeding and idling. Not only will these affect how your brand is portrayed but will have an affect on the vehicle. It will also affect the maintenance needed throughout its life.
Speeding – your tracking solution will show you any speeding events during each trip, exactly when and where they happened. You can feed these back to the drivers to make them aware of when and where they were speeding.
Backed up by the Satmo vehicle tracking solution you can talk to your drivers about how they are driving and how their driving is affecting your brand awareness. Both positively and negatively.
Contact us here to talk to us about how we can help you improve the perception of your brand with vehicle tracking. Or call us in the office on 01274 587748 and we will be happy to help.
Fiona Taylor
Fiona Taylor is the Sales Manager at award winning Satmo Vehicle Tracking. If you feel you need help with your fleet, want to gain back control, save some money and time then please get in touch.
