5 ways driver behaviour hurts your business

driver behaviour

How your drivers behave during the day can affect your business.

Which business areas can driver behaviour affect?  Here are 5 areas that your bad driver behaviour can affect;

  • Your image and brand.
  • Insurance premiums and fines.
  • Accidents that you don’t know about.
  • Cost of maintenance and services.
  • Fuel economy.

What does driver behaviour mean?

Your vehicles show your company logo, your contact details and your branding.  Members of the public can see who you are each time your vehicle passes them.  They take notice of this branding as they are cut up, tailgated, honked at and aggressively overtaken by your employees.

First of all you get calls to complain about your vans and the driver behaviour.  This is preferable to the other option which is that potential customers just choose to go to your competitors.  They do this because their perception of you is based on the way that your vans are driven.

Are you constantly receiving parking tickets and speeding fines?  Or worse from the police?  Maybe some of your employees are driving so badly that they get banned?  Consequently if your insurance company hears about these problems your insurance premiums will go up!

What can you do?

If you don’t have vehicle tracking or dash cams to monitor what is happening then your employees could be involved in accidents and altercations that you know nothing about.  Furthermore without evidence there is no way to prove blame.  And therefore no way to prove responsibility.  So your business will suffer as you will have to pay for the repairs as well as it ruining your reputation.

Your driver behaviour could include harsh accelerating and harsh braking that as a result will affect your fuel consumption and will affect your brakes and tyres.  Stop start of the engine through traffic will also affect your fuel usage – maybe you need to look at a better route?

How can you stop bad driver behaviour affecting your business?

You need to ensure that you have a solid training programme and your drivers are aware of your expectations from them.  A quality vehicle tracking system will provide you with the driver behaviour data that you will need to review the driving styles with your employees.

If you would like to speak to someone about the vehicle tracking and driver behaviour monitoring that Satmo can offer you then all you need to do is call one of the team on 01274 587748 and they will answer any questions that you have.


Fiona Taylor is the Sales Manager at award winning Satmo Vehicle Tracking. If you feel you need help with your fleet, want to gain back control, save some money and time then please get in touch.

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